Born out of a love of cuisine & staying fit, the idea struck Icebound founder Robert Guida one afternoon after a particularly good workout. He wanted to reward himself with a great tasting treat, but he wished there was a way to do so while maintaining his healthy diet. Robert recalls his Italian-American Mother who was ahead of her time & was always label conscious when grocery shopping. She instilled in her children this sense of researching healthier food options. His affection for gelato & artisanal ice cream led him to the concept of combining two of his passions.
The icebound bar is the result of years of research, design & dedication to give you the best tasting protein bar ever conceived. All this protein & healthy goodness in the texture of a homemade ice cream & dipped in a rich delectable dark chocolate. Made with love in the USA.